Expert Mortgage Brokers

Why choose us?

When it comes to your home and family, you want to make the right choices. This includes using the services of expert mortgage brokers.

Here are the top 10 reasons why our clients choose The Mortgage Pride to help them:


We are whole of market.

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We have access to the whole of the market. This means you can be confident you have the right  mortgage for you based on your personal needs and circumstances.


We are local.

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We are proud to be local.

Many of the people we work with are local to us in Stoke-on-Trent. However, we also work with people across the wider Staffordshire, Staffordshire Moorlands and Cheshire areas as well as across the UK.


Convenience & Flexibility.

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We understand you’re busy and that convenience and flexibility are a high priority for you.

We offer appointments at a time and day to suit you, including evenings and weekends. All appointments are completed via video or telephone so you can access 5* advice from the comfort of your own home.

Of course, you’re also more than welcome to visit our office in Bucknall if you wish.

Why make life more complicated than it needs to be?


We are experts in what we do.

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We offer a stress-free mortgage process, with over 18 years of experience in making clients happy.

Alongside that proven track record, we’re continually striving to improve our processes to make your lives easier.


We are with you each step of the way.

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We promise you’ll never feel alone. As expert mortgage brokers, communication is paramount so you’ll receive frequent updates from us. We’ll also be accessible to you when you need us most.


Gain access to the extended members of our pride.

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Quality of service and trust are essential.

We work with other trusted local businesses and professionals. Together these form part of our extended pride. Through our trusted service hub, we can recommend to you:

  • Solicitors/Conveyancers
  • Local Estate Agents
  • Pensions & Investments Advisors
  • Will & Estate Planning Specialists
  • Accountants
  • Tradespeople


We may save you time, stress and money

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We designed our unique mortgage planning service to:

  1. Make the process stress and worry-free.
  2. Save your time by completing the majority of the work and telephone calls for you.
  3. Save you money by searching the whole market to recommend the most cost-effective solution for you.


Our clients recommend us.

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We’re proud to say that our client’s clients love our service!

Recommendations play a big part in choosing your mortgage adviser. Being the best mortgage broker means that our clients often recommend us to their friends, family and work colleagues.

Don’t just take our word for it though; you can find reviews and testimonials from our clients on:


Welcome to the Family.

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Family is everything to us. When you become a client, you become part of our family. We aim to be your first point of contact for all your future mortgage and protection needs.

Many of our clients come back to us, time and time again.

Let our Pride look after your Pride!


You are the most important member of our pride!

Everything we do is personal and bespoke to you.
You can be confident that you are our priority.

You are at the heart of everything we do.

Let our Pride look after your Pride!