Whole of Market Mortgage Broker

We are your family run whole of market mortgage and protection experts based in Stoke-on-Trent, Staffordshire.

Our personalised mortgage and protection planning service allows us to provide whole of market mortgage broker services across the UK for a stress-free mortgage process.

The Family Run Mortgage Broker

The Mortgage Pride is a family-run mortgage brokerage in Stoke-on-Trent. We provide quality, friendly and personalised mortgage and protection advice at a time and location to suit you.

Whether you’re a first-time buyer or an existing homeowner, you can be confident that our recommended mortgage planning service will help to navigate you safely through the process.

We look forward to welcoming you into our family and helping you with your mortgage and protection needs.

From Steven & Laura Lyons

Your Mortgage Planning Service

We understand that buying your home and protecting your future can be daunting, especially if you’re buying your first home.

Our mortgage planning service will guide you safely and confidently through the mortgage and home-buying process.

We Will:
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Confirm how much you can borrow
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Confirm how much you can afford
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Explain how much deposit you’ll need and what you can use as a deposit

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Confirm how much your mortgage will cost you

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Explain the house buying process

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Make sure you are aware of all the costs involved

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Recommend the right mortgage for you based on your personal needs and circumstances by accessing the whole of market
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Take care of all your mortgage and protection requirements

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Provide a personal service, so you are confident that the mortgage is right for you

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Be available at a time and location to suit you

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Always be honest with you

How Can We Help You?

What People Say About Us

Best Mortgage broker in Stoke on Trent

VouchedFor

Mortgage Deposit

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VouchedFor
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Our Google Reviews

Ethan Weston
6 months ago
We’re first-time home buyers, and honestly, we’d been putting off getting a mortgage for ages because the whole process just seemed so complicated and intimidating. When we finally decided we were ready, our very first experience with another advisor wasn’t great; they cancelled on us half an hour before our first call. We were instantly deflated and thought, “Here we go, this is going to be a nightmare.”

Then we found The Mortgage Pride, and from that moment everything turned around. Right from booking the first call, the difference was night and day. Steven was absolutely brilliant, knowledgeable, upbeat, and genuinely excited for us. He has this infectious energy that makes you feel like you’re doing something amazing, not just ticking boxes and filling out forms. Suddenly, the whole process felt fun and exciting, like we were finally making it happen.

And then there’s Laura, she’s incredible. So organised, patient, and genuinely caring. She made sure every single step was clear, kept us constantly updated, and always checked in to make sure we felt confident about everything. Any time we had a question, she was right there with an answer (and always so lovely about it too!).

What really stood out was how much Steven and Laura genuinely care. They didn’t just help us get a mortgage; they supported us, reassured us, and made us feel completely looked after from start to finish. They told us many times that we’re not allowed to feel worried or unsure, and they meant it. Every message, every call, you could tell how much they wanted this to go well for us.

We’re now almost at the finish line with our first home, and we’re honestly so thankful we found The Mortgage Pride. They’ve turned what we expected to be stressful into one of the best experiences we’ve ever had.

If you’re looking for mortgage advisors who actually care, who make you feel like part of the family, and who are exceptional at what they do, don’t even hesitate. The Mortgage Pride have earned clients for life with us!
Response from the owner:Wow! Your review has blown us away - thank you! This reminds us exactly why we do what we and sums up perfectly what we stand for here at The Mortgage Pride.

Thank you for choosing The Mortgage Pride and trusting us to support you through the process of buying your first home. We can’t wait to celebrate with you both when you collect the keys to your first home and officially become homeowners!
Tristan Brownhill
10 months ago
Laura & Steve were so patience with us, took us nearly 2 years to get our first place.
They were always prepared to re-explain things to me after I’d asked for the tenth time.
They had everything in hand at all times and filled us with so much confidence that we had our mortgage secure so we knew exactly what we could and couldn’t not afford.
Response from the owner:Thank you for your kind review and for choosing The Mortgage Pride to guide you through the process of buying your first home together. We are looking forward to seeing you transform your house to a home and helping you again in the future.
Elena Arnett
2 years ago
The Mortgage Pride came highly recommended by a work collegue.

Steven made applying for my mortgage and arranging protection simple and stress free. Everything was thoroughly explained in a way that was easy for me to understand and I always knew where I was throughout the process.

Emails were replied to promptly, phone calls always answered, and Zoom calls went well into the evening. Nothing was ever too much trouble. I had my offer within a week of submitting the application!

As a first time buyer it was very reassuring to know I had the help of Steven throughout the process. A very big thank you as I would have been lost without him. I would 100% recommend.
Response from the owner:We are happy we were able to make the mortgage and protection process simple and stress free for you. Thank you for taking the time to share your experience and we look forward to helping you again in the future.
Martin Mcevoy
3 years ago
Steven and Laura have been brilliant from start to finish made buying are first home so easy and stress free I would highly recommend them to anyone
Laura Willock
3 years ago
Thank you Mortgage Pride.
Laura made the whole process less stressful when applying for my mortgage. She took the time to explain everything to me and made the whole process understandable.
She was very patient and answered any questions I had. Laura was easily contacted if I had any questions or if I wasn't sure about something.
Thank you so much. I'm so grateful and appreciate all your help.
Daniel Pierpoint
3 years ago
We were unsure if we would be able to get a mortgage due to child care costs, we spoke to Laura who told us to not worry, she would do the worrying for us. Laura is and has been excellent, friendly, knowledgeable and goes out of her way and responds even when they are closed, the whole process was made simple, easy and stress free, Would recommend The Mortgage Pride to everyone we know.
Freya Hilton
3 years ago
Laura was my first point of contact with Mortgage Pride through the Facebook Page and she was very friendly & helpful and even posted our Rightmove Link on the Mortgage Pride business page. We then had our first initial meeting with Steven over Zoom. Steven was very friendly, knowledgeable & understanding. He explained everything to us in a way that we could understand and was more than happy to offer us advice & guidance and answer our many questions. It was great that we could arrange meetings in the evening as we both work during normal working hours. The mortgage application was the part of moving house that I was worrying about the most but Steven made it completely stress-free. If you are looking for a friendly, knowledgeable broker, I would highly recommend Steven & Laura.
Brelda Albrahimi
3 years ago
I had a very helpful conversation on the options regarding the purchase of a property. thank you for the help and the insight. it was quite informative and I am grateful that I came into contact with the Mortgage Pride.
Tyler -
3 years ago
I can’t recommend The Mortgage Pride enough, we have been dealing with Laura and she has been exceptional helping us at every step of the way. We are first time buyers and with the help of The Mortgage Price we have felt supported from the beginning and we can’t thank Laura enough for all her help along the way, answering all our questions and queries with her vast knowledge and really keeping us informed with everything at all times. We would recommend The Mortgage Pride to anyone as we couldn’t have done this without them and we are very grateful. Thank you so much.
Response from the owner:Wow, your review has blown us away! Thank you for taking the time to leave us a review and for allowing us to be part of your journey.

We can’t wait to celebrate with you when you collect the keys to your first home together!