Whole of Market Mortgage Broker

We are your family run whole of market mortgage and protection experts based in Stoke-on-Trent, Staffordshire.

Our personalised mortgage and protection planning service allows us to provide whole of market mortgage broker services across the UK for a stress-free mortgage process.

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The Family Run Mortgage Broker

The Mortgage Pride is a family-run mortgage brokerage in Stoke-on-Trent. We provide quality, friendly and personalised mortgage and protection advice at a time and location to suit you.

Whether you’re a first-time buyer or an existing homeowner, you can be confident that our recommended mortgage planning service will help to navigate you safely through the process.

We look forward to welcoming you into our family and helping you with your mortgage and protection needs.

From Steven & Laura Lyons

Your Mortgage Planning Service

We understand that buying your home and protecting your future can be daunting, especially if you’re buying your first home.

Our mortgage planning service will guide you safely and confidently through the mortgage and home-buying process.

We Will:

Confirm how much you can borrow

Confirm how much you can afford

Explain how much deposit you’ll need and what you can use as a deposit

Confirm how much your mortgage will cost you

Explain the house buying process

Make sure you are aware of all the costs involved

Recommend the right mortgage for you based on your personal needs and circumstances by accessing the whole of market

Take care of all your mortgage and protection requirements

Provide a personal service, so you are confident that the mortgage is right for you

Be available at a time and location to suit you

Always be honest with you

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How Can We Help You?

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What People Say About Us

VouchedFor

Reviews and Ratings for Financial adviser Steven Lyons, Stoke-on-Trent

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Google Reviews

Excellent

The Mortgage Pride Ltd

5.0

Based on 141 reviews

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Tom Pughe

I can’t thank Steven and his wife Laura enough for all their hard work in helping me secure my mortgage. My situation was far from straightforward — I have multiple jobs and needed to find somewhere to live urgently, as the house I was renting was being sold. Despite all the complexity and pressure, they handled everything with professionalism, dedication, and genuine care.They went above and beyond to make the process as smooth as possible, keeping me updated every step of the way and always reassuring me when things felt stressful. Thanks to their effort and expertise, my family and I now have a home of our own and security for the future. I’m so grateful for everything they’ve done and wouldn’t hesitate to recommend them to anyone looking for a mortgage broker who truly goes the extra mile.

Response from the owner: Wow, your review has blown us away! Thank you Tom for sharing your experience of how The Mortgage Pride has helped you and Emma buy your first home. We have loved helping you both and look forward to celebrating with you when you collect the keys to your new home.

Ali Akbar

I contacted Steven as my fixed rate was coming to an end,from the very first phone call everything was plain sailing and effortless,nothing seemed too much trouble,any questions I had I received with a quick response,steven managed to secure me a mortgage within record time,I've known Steven for over 8 years and he's managed to secure me 5 btl mortgages along with the recent residential remortgage,i wouldnt be where i am without him,i cannot recommend steven and also Laura highly enough,exceptional service at a very reasonable price but more importantly they make u feel like your not just another client but a special one like your part of the family and not just a number,keep it up guys your doing amazing

Response from the owner: Thank you Ali for taking the time to share your experience of how The Mortgage Pride continues to help you, and for your continuous trust. We look forward to helping you again in the future.

nobby sweet

2nd time using the mortgage pride, highly recommend

Response from the owner: Thank you for taking the time to leave us a review and for choosing The Mortgage Pride again to help you with your mortgage needs. We look forward to helping you again in the future.

Robert Hicklin

Bought my new house help from mortgage pride , Steven was amazing answered every question I had stupid or otherwise, couldn't have done it without them , 100% recommended and worth every penny will definitely be using them again when the time comes

Response from the owner: Thank you for taking the time to share your experience of how The Mortgage Pride has helped make your homeownership dream become a reality. We wish you every happiness in your new home and look forward to helping you again in the future.

Georgia Perkins

Couldn’t recommend Steven enough. With myself being on maternity leave and my partner having some missed payments in the past, we didn’t have much hope in regards to getting a mortgage. He has made the whole experience so smooth, he couldn’t of been more helpful from the start, we have had our mortgage approved so quickly and we are so grateful for all of his help and advice. Would definitely recommend to anybody that’s in need of advice. Thanks to the Mortage Pride we will hopefully be in our family home soon!

Response from the owner: Thank you for taking the time to leave us a review. It is really appreciated. We are so happy to be part of yourfirst time buyer journey and to have made your property goals a reality, even though you thought it wasn’t possible when you first contacted us. We can’t wait to celebrate with you in your new family home!

Jake

Response from the owner: Thank you for your review. We look forward to helping you again in the future.

Tristan Brownhill

Laura & Steve were so patience with us, took us nearly 2 years to get our first place.They were always prepared to re-explain things to me after I’d asked for the tenth time.They had everything in hand at all times and filled us with so much confidence that we had our mortgage secure so we knew exactly what we could and couldn’t not afford.

Response from the owner: Thank you for your kind review and for choosing The Mortgage Pride to guide you through the process of buying your first home together. We are looking forward to seeing you transform your house to a home and helping you again in the future.

Kelly Rummens

Once again, Steven helped us secure a new mortgage when our mortgage deal came to an end.Would I recommend Steven and Laura - absolutely!They listened to our questions on interest rates, discussed the best options for us and progressed our application super quickly.Thanks again Steven!

Response from the owner: Thank you for taking the time to leave us a review and choosing The Mortgage Pride to help you again with your remortgage. We love it when clients come back to us time and time again as it is testament to the service we provide. We look forward to helping you again in the future.

Brittany Roberts

We cannot thank The Mortgage Pride enough for helping us to buy our first home. Steven really took the time to get to know us & our circumstances and he ensured that we were getting the best deal. As first time buyers, neither of us really had lots of knowledge or experience on the process of buying a property and he made everything so simple for us & explained things in a way we understood. He was always available if needed to ask any questions and never made us feel like we had a ‘silly’ question! I would always recommend The Mortgage Pride and wouldn’t hesitate to use their services again in the future!

Response from the owner: Thank you for taking the time to share your experience of how The Mortgage Pride helped you get onto the property ladder as first time buyers - we really appreciate the recommendation. We hope you have settled into your new home and look forward to helping you again in the future.