Whole of Market Mortgage Broker

We are your family run whole of market mortgage and protection experts based in Stoke-on-Trent, Staffordshire.

Our personalised mortgage and protection planning service allows us to provide whole of market mortgage broker services across the UK for a stress-free mortgage process.

The Family Run Mortgage Broker

The Mortgage Pride is a family-run mortgage brokerage in Stoke-on-Trent. We provide quality, friendly and personalised mortgage and protection advice at a time and location to suit you.

Whether you’re a first-time buyer or an existing homeowner, you can be confident that our recommended mortgage planning service will help to navigate you safely through the process.

We look forward to welcoming you into our family and helping you with your mortgage and protection needs.

From Steven & Laura Lyons

Your Mortgage Planning Service

We understand that buying your home and protecting your future can be daunting, especially if you’re buying your first home.

Our mortgage planning service will guide you safely and confidently through the mortgage and home-buying process.

We Will:
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Confirm how much you can borrow
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Confirm how much you can afford
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Explain how much deposit you’ll need and what you can use as a deposit

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Confirm how much your mortgage will cost you

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Explain the house buying process

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Make sure you are aware of all the costs involved

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Recommend the right mortgage for you based on your personal needs and circumstances by accessing the whole of market
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Take care of all your mortgage and protection requirements

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Provide a personal service, so you are confident that the mortgage is right for you

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Be available at a time and location to suit you

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Always be honest with you

How Can We Help You?

What People Say About Us

Best Mortgage broker in Stoke on Trent

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Mortgage Deposit

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Our Google Reviews

We’re first-time home buyers, and honestly, we’d been putting off getting a mortgage for ages because the whole process just seemed so complicated and intimidating. When we finally decided we were ready, our very first experience with another advisor wasn’t great; they cancelled on us half an hour before our first call. We were instantly deflated and thought, “Here we go, this is going to be a nightmare.”

Then we found The Mortgage Pride, and from that moment everything turned around. Right from booking the first call, the difference was night and day. Steven was absolutely brilliant, knowledgeable, upbeat, and genuinely excited for us. He has this infectious energy that makes you feel like you’re doing something amazing, not just ticking boxes and filling out forms. Suddenly, the whole process felt fun and exciting, like we were finally making it happen.

And then there’s Laura, she’s incredible. So organised, patient, and genuinely caring. She made sure every single step was clear, kept us constantly updated, and always checked in to make sure we felt confident about everything. Any time we had a question, she was right there with an answer (and always so lovely about it too!).

What really stood out was how much Steven and Laura genuinely care. They didn’t just help us get a mortgage; they supported us, reassured us, and made us feel completely looked after from start to finish. They told us many times that we’re not allowed to feel worried or unsure, and they meant it. Every message, every call, you could tell how much they wanted this to go well for us.

We’re now almost at the finish line with our first home, and we’re honestly so thankful we found The Mortgage Pride. They’ve turned what we expected to be stressful into one of the best experiences we’ve ever had.

If you’re looking for mortgage advisors who actually care, who make you feel like part of the family, and who are exceptional at what they do, don’t even hesitate. The Mortgage Pride have earned clients for life with us!
Response from the owner:Wow! Your review has blown us away - thank you! This reminds us exactly why we do what we and sums up perfectly what we stand for here at The Mortgage Pride. Thank you for choosing The Mortgage Pride and trusting us to support you through the process of buying your first home. We can’t wait to celebrate with you both when you collect the keys to your first home and officially become homeowners!
I can’t thank Steven and his wife Laura enough for all their hard work in helping me secure my mortgage. My situation was far from straightforward — I have multiple jobs and needed to find somewhere to live urgently, as the house I was renting was being sold. Despite all the complexity and pressure, they handled everything with professionalism, dedication, and genuine care.

They went above and beyond to make the process as smooth as possible, keeping me updated every step of the way and always reassuring me when things felt stressful. Thanks to their effort and expertise, my family and I now have a home of our own and security for the future. I’m so grateful for everything they’ve done and wouldn’t hesitate to recommend them to anyone looking for a mortgage broker who truly goes the extra mile.
Response from the owner:Wow, your review has blown us away! Thank you Tom for sharing your experience of how The Mortgage Pride has helped you and Emma buy your first home. We have loved helping you both and look forward to celebrating with you when you collect the keys to your new home.
I contacted Steven as my fixed rate was coming to an end,from the very first phone call everything was plain sailing and effortless,nothing seemed too much trouble,any questions I had I received with a quick response,steven managed to secure me a mortgage within record time,I've known Steven for over 8 years and he's managed to secure me 5 btl mortgages along with the recent residential remortgage,i wouldnt be where i am without him,i cannot recommend steven and also Laura highly enough,exceptional service at a very reasonable price but more importantly they make u feel like your not just another client but a special one like your part of the family and not just a number,keep it up guys your doing amazing
Response from the owner:Thank you Ali for taking the time to share your experience of how The Mortgage Pride continues to help you, and for your continuous trust. We look forward to helping you again in the future.
2nd time using the mortgage pride, highly recommend
Response from the owner:Thank you for taking the time to leave us a review and for choosing The Mortgage Pride again to help you with your mortgage needs. We look forward to helping you again in the future.
Bought my new house help from mortgage pride , Steven was amazing answered every question I had stupid or otherwise, couldn't have done it without them , 100% recommended and worth every penny will definitely be using them again when the time comes
Response from the owner:Thank you for taking the time to share your experience of how The Mortgage Pride has helped make your homeownership dream become a reality. We wish you every happiness in your new home and look forward to helping you again in the future.
Couldn’t recommend Steven enough. With myself being on maternity leave and my partner having some missed payments in the past, we didn’t have much hope in regards to getting a mortgage. He has made the whole experience so smooth, he couldn’t of been more helpful from the start, we have had our mortgage approved so quickly and we are so grateful for all of his help and advice. Would definitely recommend to anybody that’s in need of advice. Thanks to the Mortage Pride we will hopefully be in our family home soon!
Response from the owner:Thank you for taking the time to leave us a review. It is really appreciated. We are so happy to be part of your first time buyer journey and to have made your property goals a reality, even though you thought it wasn’t possible when you first contacted us. We can’t wait to celebrate with you in your new family home!
Response from the owner:Thank you for your review. We look forward to helping you again in the future.
Laura & Steve were so patience with us, took us nearly 2 years to get our first place.
They were always prepared to re-explain things to me after I’d asked for the tenth time.
They had everything in hand at all times and filled us with so much confidence that we had our mortgage secure so we knew exactly what we could and couldn’t not afford.
Response from the owner:Thank you for your kind review and for choosing The Mortgage Pride to guide you through the process of buying your first home together. We are looking forward to seeing you transform your house to a home and helping you again in the future.
Once again, Steven helped us secure a new mortgage when our mortgage deal came to an end.
Would I recommend Steven and Laura - absolutely!
They listened to our questions on interest rates, discussed the best options for us and progressed our application super quickly.

Thanks again Steven!
Response from the owner:Thank you for taking the time to leave us a review and choosing The Mortgage Pride to help you again with your remortgage. We love it when clients come back to us time and time again as it is testament to the service we provide. We look forward to helping you again in the future.