Whole of Market Mortgage Broker

We are your family run whole of market mortgage and protection experts based in Stoke-on-Trent, Staffordshire.

Our personalised mortgage and protection planning service allows us to provide whole of market mortgage broker services across the UK for a stress-free mortgage process.

The Family Run Mortgage Broker

The Mortgage Pride is a family-run mortgage brokerage in Stoke-on-Trent. We provide quality, friendly and personalised mortgage and protection advice at a time and location to suit you.

Whether you’re a first-time buyer or an existing homeowner, you can be confident that our recommended mortgage planning service will help to navigate you safely through the process.

We look forward to welcoming you into our family and helping you with your mortgage and protection needs.

From Steven & Laura Lyons

Your Mortgage Planning Service

We understand that buying your home and protecting your future can be daunting, especially if you’re buying your first home.

Our mortgage planning service will guide you safely and confidently through the mortgage and home-buying process.

We Will:
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Confirm how much you can borrow
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Confirm how much you can afford
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Explain how much deposit you’ll need and what you can use as a deposit

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Confirm how much your mortgage will cost you

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Explain the house buying process

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Make sure you are aware of all the costs involved

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Recommend the right mortgage for you based on your personal needs and circumstances by accessing the whole of market
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Take care of all your mortgage and protection requirements

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Provide a personal service, so you are confident that the mortgage is right for you

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Be available at a time and location to suit you

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Always be honest with you

How Can We Help You?

What People Say About Us

VouchedFor

Reviews and Ratings for Financial adviser Steven Lyons, Stoke-on-Trent

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Google Reviews

The Mortgage Pride Ltd
Excellent
5.0
Based on 137 reviews
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Once again, Steven helped us secure a new mortgage when our mortgage deal came to an end.Would I recommend Steven and Laura - absolutely!They listened to our questions on interest rates, discussed the best options for us and progressed our application super quickly.Thanks again Steven!
🌟 Exceptional Mortgage Advisors – Helped Me Secure My Dream Home! 🏡After researching many mortgage advisors, I can confidently say that Mortgage Pride is truly the best in both expertise and service. Working with Steven was an absolute pleasure — his professionalism, clarity, and genuine dedication made the entire process smooth and stress-free. 🙌Right from the beginning, Steven provided clear terms and conditions, a full explanation of the mortgage process, and all the important details I needed to feel confident and informed. 📘What truly stood out was how Steven took the time to explain everything clearly, patiently walking me through each step, answering every question, and ensuring I fully understood the process and my options. That level of care and communication made a huge difference and helped me feel at ease throughout. 💬👏I only had three meetings:📞 An initial phone call💻 A video meeting for the Agreement in Principle (AIP)💻 Another video meeting to submit the mortgage applicationAll communication and document handling were done through their secure online portal 🔒 — which was easy to use, fast, and extremely convenient. No paperwork headaches, just a smooth and efficient process from start to finish.Even better — my mortgage offer was approved within just one week! 🚀 That kind of speed and efficiency is rare and deeply appreciated.Steven also thoroughly reviewed all my documents and helped me get the maximum affordability certificate (MIP) ✅, which gave me the confidence to search for my perfect first dream home 🏠 knowing exactly what I could afford. He even went the extra mile to check whether the chosen house was mortgageable or not, which was incredibly reassuring.Another highlight was how accessible Steven was — even available on WhatsApp 💬 for quick questions and updates. That personal and convenient touch made everything even easier.His ability to combine in-depth knowledge with outstanding service truly sets him apart. He’s responsive, friendly, and genuinely committed to helping clients succeed. 🙏Big thanks to both Steven and Laura for their incredible support and guidance throughout the journey. I felt truly looked after every step of the way. Sorry for the delay in writing this review — settling into my new home took some time!Thanks to Mortgage Pride, I felt supported and confident from start to finish. I’m incredibly grateful and would 100% recommend them to anyone looking for reliable, expert mortgage advisors. 💯👉 Visit themortgagepride.co.uk — you’ll be in the best hands! 🤝
We cannot thank The Mortgage Pride enough for helping us to buy our first home. Steven really took the time to get to know us & our circumstances and he ensured that we were getting the best deal. As first time buyers, neither of us really had lots of knowledge or experience on the process of buying a property and he made everything so simple for us & explained things in a way we understood. He was always available if needed to ask any questions and never made us feel like we had a ‘silly’ question! I would always recommend The Mortgage Pride and wouldn’t hesitate to use their services again in the future!
Steven was brilliant arranging my mortgage and talked me through the whole process. Answered any questions I had and kept me up to date with everything. Would recommend
Steven has been an absolute treasure from the very beginning of my house buying process, I wouldn't have managed to get through any of this without the support and guidance from Steven, with all of his knowledge! 100% would recommend to others, and will use The Mortgage Pride's services again in the future.
Great service, Steven was fantastic at explaining all we needed to know and was always available to answer any questions. I believe we got a far better mortgage to suit our circumstances than we would have done without his assistance. Highly recommended.
I would highly recommend.
Steve couldn't have made getting a mortgage any easier for me, worth every penny, he takes away all the pressures and stresses involved, he does all the hardwork and I couldnt be any happier.
Was looking to remortgage as I needed to pay off the ex, I googled mortgage advisors and came across the mortgage pride I was told by people you can't go off Google reviews as they can be fake ,but in my honest opinion this company is fantastic, Steve has made my journey incredibly easy , been self-employed it's hard to get a decent mortgage but Steve went above and beyond and managed to get me the amount I needed to pay of the ex which I never expected I thought I would have to sell my dream home ,also unlike my previous mortgage advisor he went through everything in detail gave me his honest opinion and I can't thank he enough, I will definitely be using this company again when I need to renew, thank you Steve for your hard work and your patience
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